Many Attorneys have a static website, meaning the pages have been created, typically with a generous amount of content but it's not regularly updated with new material. You could be missing out on opportunities to organically drive local search results to your business. Below I explain why you should be blogging and provide 10 blog post ideas for Attorneys.
Why should Attorneys write blog posts?
Blogging is one of the foundational marketing strategies of inbound marketing and one of the best ways for businesses to be found organically online (meaning you are not paying to show up in search results). In conjunction with using proper keywords and your Google Business Profile (read how to Set Up Your Google Profile here, how to Manage your Google Profile here and How to Optimize Your Images for Web Use here), writing blog posts can drive traffic to your website, which will then allow you to convert the prospect to a lead and down the line, into a customer.
Posting to your website blog is also a great way to express yourself, share your knowledge and experience, connect with prospects and that content is available to share on social media.
Where do you start?
Start with posting articles that provide answers or solutions to your prospect's most asked questions or problems. Here are are 10 blog post ideas for Attorneys to get you started:
1. Discuss new or changing laws in your county or state that could impact your clients.
2. 10 Questions to Ask Before Hiring An Attorney
Making sure your prospect understands what you do (and what you don't do) is the first step in determining if your practice is a good fit for the client. Once you have determined the client has the right type of attorney, what else should s/he be asking to see if it's a good fit? This may range from fees, years of practice, references, communication style, experience with cases, etc.
3. How to Effectively Communicate With Your Attorney
Each law practice will have its own way of communicating with clients, which you can outline in your blog post. Remind your clients to communicate clearly and concisely and provide all relevant documentation as well as ask questions when they are unclear on a matter of law or process. Encourage your clients to take notes and keep a file for all documentation exchanged.
4. Understanding (Insert Area Of Law) Legal Documents
Define some common terms found in legal documents relating to your area of law as well as provide information on types of forms found within your specialty. You may also be able to provide resource links to online legal dictionaries for potential clients to get clarity on specific terms.
5. How to Avoid a Lawsuit
Nobody, except maybe a judge, wakes up in the morning looking forward to a lawsuit. It's been said most lawsuits could be avoided. Give your advice for ways to avoid getting in a situation that leads to potential lawsuits as well as what to do once attorneys are involved.
6. Top 5 Legal Mistakes People Make
You're in business for a reason - people make mistakes that likely could have been avoided. Write a post on the top 5 mistakes people make that lead to legal issues. This may include lack of documentation, not understanding the agreements they sign, or being unaware of specific local laws.
7. What to Look for in a Legal Contract
Legal contracts can be difficult to interpret. Sometimes people are asked to sign contracts with terms and conditions that are either too ambiguous or are one-sided. Identify key areas that should be reviewed as well as when to seek the advice of an attorney prior to signing a contract.
8. How to Prepare for a Court Appearance
Your clients are likely feeling uncomfortable appearing in court. Provide tips on what to wear to court, what to expect and provide possible outcomes. Explain your experience and what you plan to do for your client.
9. Mediation, Arbitration and Litigation
Explain the differences between these three types of dispute resolution, their advantages and disadvantages, the process of each and whether the outcomes are binding.
10. Costs of Legal Services
Attorneys fees vary based on the type of service provided and sometimes additional fees are required to be paid such as court costs, filing fees and other related expenses. Explain costs as well as the differences and advantages between a contingency fee, hourly rate and flat rate.
Remember, having a consistent and relevant content plan can help prospects looking for your services find you on search engines. Blogging provides valuable resources for your clients and prospects, and it showcases you as knowledgeable and experienced.
You can also look for opportunities to collaborate with others in your industry such as attorneys outside your scope of practice, physicians, non-profit groups, human resources, CPAs, mortgage brokers, real estate professionals, financial advisors, etc. to provide additional content and to expand your audience reach.
Need help creating blogs for your website? Want to strategize ideas? Contact Core Marketing Now for a small business marketing strategy session or for freelance marketing to create blogs for your site!