Contractors provide a variety of services from new construction, renovation, repairs, maintenance and more. Many general contractors have a static website, meaning the pages have been created with content but it's not regularly updated with new material. You could be missing out on opportunities to organically drive local search results to your business. When it's as simple as writing a blog post every month, why wouldn't you do it? And below I have provided 10 blog post ideas for Contractors to make it even simpler.
Why should Contractors write blog posts?
Blogging is one of the foundational marketing strategies of inbound marketing and one of the best ways for businesses to be found organically online (meaning you are not paying to show up in search results). In conjunction with using proper keywords and your Google Business Profile (read how to Set Up Your Google Profile here, how to Manage your Google Profile here and How to Optimize Your Images for Web Use here), writing blog posts can drive traffic to your website, which will then allow you to convert the prospect to a lead and down the line, into a customer.
Posting to your website blog is also a great way to express yourself, share your knowledge and experience, connect with prospects and that content is available to share on social media.
Where do you start?
Start with posting articles that provide answers or solutions to your prospect's most asked questions or problems. Here are are 10 blog post ideas for Contractors to get you started:
1. Latest Technologies in Construction
Technology changes rapidly and many homeowners want to utilize new trends and technology to make their home more efficient. What trends are you seeing in the market? How do you incorporate those into your business? How does that benefit the customer?
2. How to Estimate the Cost of a Construction Project
Every project is different and there are a variety of factors that go into the cost of a job. Provide an overview of what factors affect the job cost and how to estimate the cost of construction. What should clients expect? Do you offer any guarantees?
3. Common Challenges During Construction and How to Manage Them
Identify some of the common challenges you see during construction so your clients can be prepared for them (i.e. budgeting, permit approval process, delays, etc.). Offer your advice for how to avoid those problems or how to manage any unforeseen challenges.
4. Featured Projects (Before and After)
Showcase your work by offering before and after photos of projects you have completed. Not only does this highlight your work, but also gives prospects ideas for their own project. Talk about highlights of the projects and how the finished project solved a client's problem.
5. How to Manage Your Construction Project
Give tips and suggestions on how to plan and be organized for your project. Can you provide a downloadable timeline or budget sheet? Do you have an estimation of costs? Use your experience to share with your prospects what they can do and how you can help them manage their construction project.
6. How to Plan Your Home Remodel
Provide advice on what steps the homeowner should take when planning their remodel. Do you offer additional services, i.e. can you recommend a mortgage broker who offers wholesale equity loans, or do you have a supplier that offers a discount to your clients? How do you differ from your competition?
7. Going Green: Sustainable Construction
Explain how you offer eco-friendly remodeling from materials to energy-efficient solutions for water conservation, air quality, waste reduction and more.
8. How to Select the Right Contractor For Your Job
Provide tips on how to vet contractors (what questions they should ask) and how to find the best value. Explain what you do differently than the competition and what types of projects your are the best business for the job.
9. Where to Spend Your Home Renovation Budget
Help prospects by providing budgeting tips, including where to save money and where to splurge on items.
10. Incorporate Creative Storage Solutions Into Your Remodel
Show (with photos) and describe how a homeowner can make the most of their space with clever storage solutions for their remodeled home.
Remember, having a consistent and relevant content plan can help prospects looking for your services find you on search engines. Blogging provides valuable resources for your clients and prospects, and it showcases you as knowledgeable and experienced.
You can also look for opportunities to collaborate with others in your industry such as electricians, plumbers, interior designers, realtors, etc. to provide additional content and to expand your audience reach.
Need help creating blogs for your website? Want to strategize ideas? Contact Core Marketing Now for a small business marketing strategy session or for freelance marketing to create blogs for your site!