Updated: Mar 1
If you are a hair stylist with a static website where you are not regularly updating it with new material (i.e. blog posts), you could be missing out on opportunities to organically drive local search results to your business. It doesn't have to be complicated. In fact, below are 10 blog post ideas for hair stylists.
Why should hair stylists write blog posts?
Blogging is one of the foundational marketing strategies of inbound marketing and one of the best ways for businesses to be found organically online (meaning you are not paying to show up in search results). In conjunction with using proper keywords and your Google Business Profile (read how to Set Up Your Google Profile here and how to Manage your Google Profile here), writing blog posts can drive traffic to your website, which will then allow you to convert the prospect to a lead and down the line, into a customer.
Posting to your website blog is also a great way to express yourself, share your knowledge and experience, connect with prospects and that content is available to share on social media.
Where do you start?
Start with posting articles that provide answers or solutions to your prospect's most asked questions or problems. Here are are 10 blog post ideas for hair stylists to get you started:
1. Hair Style Trends for 2023
This type of post can be created annually as well as seasonally. You can even break this down into multiple blog posts on trends by category, such as long hair, brunette hair, women in their 20's, etc. Let your clients know how they can achieve these styles at home.
2. How to Care for Aging Hair
Hair in your 20's is different than hair in your 30's, 40's and so on. Knowing how to properly car for your hair as you age and it changes is a helpful for your clients who may have the same hair routine decade after decade. Show your knowledge, experience and any examples. It's also an opportunity to promote any products you love.
3. What to Do When Your Hair Turn Grey
From coloring, to plucking, to cutting to managing the new texture, there's a lot to know about grey hair. Show your knowledge, experience and any examples. It's also an opportunity to promote any products you love.
4. Featured Results (Before and After)
Showcase your work by offering before and after photos of work you have completed for your clients. Not only does this highlight your work, but it also gives people an idea of results they can expect. Talk about the highlights of the procedure, how you do things differently than your competition and how the finished style solved a client's problem.
5. Hair Strengthening Regiment
Give your best advice on how, when, why and how often clients should do hair strengthening regiments.
6. How to Properly Use Hair Styling Tools
Provide tips on the best (or your favorite) hair styling tools and how to properly use them for best results.
7. How to Defrizz Hair
I likely do all the 726 things required to keep your hair defrizzed and I'm always looking at more (although at this point, I could write this article). The point is, nobody likes frizzy hair and you can help a sister out by giving your best advice and techniques.
8. Tips to Maintain Healthy Hair and Avoid Damage
Provide tips on how to keep your hair healthy and what to do to avoid damage to your hair (most of us probably do at least 3 things per day). Explain what you do differently than your competition and how you help your clients have the healthiest hair.
9. How to Keep Your Color From Fading
Sun, products, heat tools and frequency of shampooing all factor into the longevity of your hair color. Share your knowledge and experience here to help clients keep their hair looking shiny and "new"!
10. What to Consider Before Changing Your Hairstyle
"Her hair looks so cute!" Before a client goes changing his/her hair style, there are a number of factors to consider. Use your experience to guide your clients to see if they're really ready to rock a new 'do and if it's the best style for him/her.
Remember, having a consistent and relevant content plan can help prospects looking for your services find you on search engines. Blogging provides valuable resources for your clients and prospects, and it showcases you as knowledgeable and experienced.
You can also look for opportunities to collaborate with others in your industry such as local beauty schools, photographers, wedding planners, etc. to provide additional content and to expand your audience reach.
Need help creating blogs for your website? Want to strategize ideas? Contact Core Marketing Now for a small business marketing strategy session or for freelance marketing to create blogs for your site!