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10 Blog Post Ideas for Realtors

Updated: Mar 1, 2023

As a Realtor, you not only help people buy and sell homes, you are a resource before, during and after the home buying and selling process. If you have a static website where you are not regularly updating it with new material (i.e. blog posts), you could be missing out on opportunities to organically drive local search results to your business. It doesn't have to be complicated. In fact, below are 10 blog post ideas for Realtors.

Why should Realtors write blog posts?

Blogging is one of the foundational marketing strategies of inbound marketing and one of the best ways for businesses to be found organically online (meaning you are not paying to show up in search results). In conjunction with using proper keywords and your Google Business Profile (read how to Set Up Your Google Profile here, how to Manage your Google Profile here and How to Optimize Your Images for Web Use here), writing blog posts can drive traffic to your website, which will them allow you to convert the prospect to a lead and down the line, into a customer.

Posting to your website blog is also a great way to express yourself, share your knowledge and experience, connect with prospects and that content is available to share on social media.

Where do you start?

Start with posting articles that provide answers or solutions to your prospect's most asked questions or problems. Here are are 10 blog post ideas for Realtors to get you started:

1. Tips for preparing a home for sale

Preparing a home for sale can be overwhelming for sellers. There is a lot of advice online on how best to prepare your home for sale. What unique services or tips do you offer your sellers?

2. Strategies for setting the right price for a home

There are a lot of factors that go into setting the price for a home, including comps, condition of the home for sale, when you need to sell and how much you owe. Talk about these factors and your philosophy on how you would guide them and what advice you would give.

3. Recent trends in the real estate market

The real estate market is always changing. Writing a blog post on what is currently happening in the your local area will help give potential sellers and buyers a current guide for their expectations.

4. How to stage a home on a budget

Sellers spend a lot of money prepping and selling their home and may be concerned about spending extra funds on staging. Offer tips on how to make the most of their space on a budget that suits their needs.

5. Benefits of working with a realtor

Realtors are experts in buying and selling homes, market trends and helping a homeowner walk through the home buying or selling process. But not all agents are the same. Talk to your prospects about your experience (the good and the bad), how you negotiate and how you can provide relief from the stressful process of buying or selling.

6. How to negotiate when buying a home

Knowing how to negotiate when buying a home can save your clients a lot of money and can often be the difference between winning them a home in a competitive bid situation. Explain what the market conditions are, your negotiation techniques and how you view compromise in a negotiation.

7. Ways to find the right neighborhood

Some home buyers are very specific in regards to location of their new home, while others are more flexible and some are coming from out of the area and need your expertise in guiding them on the best neighborhood for them. You can write one blog post on what to look for in a neighborhood and then several additional blog posts on specific neighborhoods to highlight their features, such as school districts, proximity to the beach or restaurants.

8. Advantages of using virtual tours

The year 2020 really changed the way homes were viewed by prospective buyers. Explain what virtual tours are, if you do them, the price range the seller should expect to pay and the benefits to the seller.

9. Advice for first-time homebuyers

Outline the home-buying process for first-time homebuyers. What do you offer or provide that is different than your competition? How does the home buying process differ for first-time homebuyers from second or third time homebuyers?

10. Common mistakes to avoid in the real estate market

List your top 5 mistakes you see from your experience and how you can help them make sound decisions through-out the home buying or selling process.

Remember, having a consistent and relevant content plan can help prospects looking for your services find you on search engines. Blogging provides valuable resources for your clients and prospects, and it showcases you as knowledgeable and experienced.

You can also look for opportunities to collaborate with others in your industry such as mortgage brokers, home stagers, general contractors, etc. to provide additional content and to expand your audience reach.

Need help creating blogs for your website? Want to strategize ideas? Core Marketing Now has a 12 Realtor Blog Post package for sale in the shop or contact Core Marketing Now for a small business marketing strategy session or for freelance marketing to create custom content for your site!

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