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Set Up Your Google Business Profile

Updated: Nov 28, 2022

Formerly called Google My Business, Google still offers businesses the opportunity to set up a free Google Business Profile online so customers can find you on Google Search and Maps. Let’s walk through how to properly set up your profile.



Google allows you to list information on your business profile such as an description of your business, service areas or store-front location, website, phone number, business hours, photos, offers, service options and more. You can also keep track of your profile to see how customers are finding you organically.

  1. Visit https://www.google.com/business/ and make sure you are signed into Chrome under your business account, if you have one. Select Manage Now.

  2. Enter your business name EXACTLY as you have it registered and on your website plus other locations around the web.

  3. Select your business type: online retail, local store or service business. Select all options that apply.

  4. Select your industry.

  5. Location (“Do you want to add a location customers can visit, like a store or office?”):

    1. If you indicate a retail or online store, Google will ask if you want to add a location - select “Yes”, then hit the next button and enter your location. You may be asked to position a pin on a map to confirm the location. If you deliver or offer in-home or office visits, indicate this on the next screen. You will also be given the opportunity to enter the areas you serve and/or deliver to.

    2. If your business has a physical location but you only operate online or don’t have customers in person, select “No”. You will be given the opportunity to enter the areas you serve and/or deliver to.

    3. For service based businesses, you will be directed to select the area(s) you provide business to your customers.You can set your service area based on the cities, zip codes or other areas you serve.

  6. Contact Info: enter your business phone number and business website. If you don’t have a business phone number, read our post on setting up a Google Voice number for your business. You can always get a business line later but it’s better not to hand out your personal phone number if you can avoid it!

  7. Verify your business. Google will ask to send you a postcard to confirm the profile you’re setting up is your business. The postcard usually arrives within 2 weeks and has your verification code to enter into your Google Business Profile.

  8. List accurate Business Hours. Set reasonable business hours and be available for customers to call or visit your business. The hours should always be kept accurate, such as vacations and holidays.

  9. You can accept messages from customers directly from your Google Business Profile. Only select this option of you will be checking it regularly to respond to customers.

  10. Describe what your business offers in 750 characters or less.

  11. Add photos: products, location (inside, outside and parking, if applicable), services, headshots, etc. Customers can also post photos to your listing.

Congratulations! You now have a Google Business Profile and customers are ready to find you!



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